Many people just don't seem to understand how important it is to have an email list. You may see it on practically every Internet marketing site on the Internet "The Money Is In The List". I have been asked often if people can just use safe-lists and other list building applications or if they should create their own email lists.

In this article I will answer this question and tell you exactly how and why you need to be using safe-lists and your own mailing lists.

Let's see safe-lists. A safe-list is a group of individuals that agree to be sent emails from other individuals in the group. You can often join without having to pay any kind of monetary fee. When you join you will be getting emails from other individuals who are likewise a member of the website. Normally, each email you get will contain something known as a credit link that you will have to click on to get credits, this is called a credit based safe-list. You may use these credits to send email to other individuals in the list, and on and on.

Don't forget that these other individuals are the same as you -- they intend to email people and receive traffic but they don't like to buy something that another member is telling them about. Although you can make a sale occasionally by using these safe-lists, it is not adequate to make it worth your while.

However, safe-lists have a place in Online marketing. Using safe-lists is in fact a great way for Internet marketers to begin developing a list of their own. You merely offer something of value for free in exchange for people's email addresses. This is the easiest way to start creating your own mailing list.

In terms of growing your own list, if you intention to succeed in the long run as an online marketer, this is something you need to do. If you ask anyone who has been in the IM field for some time they will tell you that you can generate about $1 every month for every person you have on your email list. While that may not seem like a substantial amount, imagine happens if you get your own list of 5,000 or 10,000 people?

Another thing about growing your own email list instead of using a safe-list is you may send out your offers anytime you wish. For example, should you plan to promote an affiliate program such as Valued Opinions - a paid survey program - you just send a broadcast to your list.

Actually, one of the best ways to build a great list is to give product reviews and company reviews. Software tutorials are also a nice way. So you might think posting a Valued Opinions review that outlines specifically how and why people who are considering such a program can see "Valued Opinions scam" posts online. Is this something they should be interested in or perhaps not?

Safe-lists may help you to develop your email list but there are a lot of other options to list building. You can set up a blog and have people sign up for your email list to be updated if you have a new post. It doesn't stop there however, you may use any strategy or program you wish that can help you build your mailing list. Essentially, the sky is the limit with regards to building a list.

So which of the two do you want to you use -- safe-lists or your own list? And the answer is both, use safe-lists to start building your own email list.

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