Most small business owners and first time web marketers are intimidated by the cost of professional Search engine optimization services. Although SEO is a free system, you've to invest a good amount of money if you will get the services of expert SEO companies. A smaller investment may be made by enrolling into a DIY seo training program.

Luckily for beginner marketers, search engine optimization is not difficult. There're Do It Yourself (DIY) search engine marketing strategies that you can follow easily. For hardcore DIY site owners, here's a no-cost step by step guide for website optimization.

First Stage: Keyword Research

If you already have a blog or web site, then the first measure you need to do is to investigate the correct keywords. Use the Google External Keyword Research Tool. It's free and you can use it any time. Get suggestions from it and select keywords that are closely related to your niche market.

You can also use the keyword tool of Overture which one is the pay per click program of Yahoo/Bing network. More on this subject may be found in any good seo training program.

Second Stage: Content Creation

Write quality content around your keywords. Whether you're creating articles, a sales web page, product descriptions, or any other sort of site content, be sure to incorporate your keywords on them.

Use a keyword on the title or header of the content. Provide keyword-rich subheadings for your content. The main article or content must also have at least 3 - 5 primary keywords. Too much use of keywords is not recommended. Use adequate primary keywords then a sprinkling of related keywords to optimize your website content. Apply this rule on all web pages in your site.

Third Stage: Link Building

Link building is the most difficult and time consuming part of your DIY SEO. To make your like simpler, you've to start with the fundamentals first.

First, submit your blog or web site to search engine directories. Use the webmaster utilities of Google and Bing. Those networks allow webmasters to submit site links. You may also use other web directories but do not spend much time on them.

Second, search for the top blogs in your niche market. Subscribe to those blogs via RSS so you can get immediate updates. Leave comments with your links on high traffic blogs. You'll be able to capture a few of the traffic generated by those blogs. Blog commenting is also a pleasant way of popularizing your site links.

Lastly, search for high traffic online classified ads websites. You can advertise your site on these web sites with your links. A great alternative to classified ads websites is a free press release website. Issue regular press releases with your website links to attract web traffic.

DIY search engine marketing is not difficult but it needs time and effort. Each day, you have to devote at least a few hours for website optimization. You must also create fresh content for your website then follow the standard link building techniques. In just a few weeks of your DIY Search engine optimization campaign, your web site could land on the top ten search results on Google and Bing.

Proper search engine marketing requires the right skills and methods to be used, do yourself and educate yourself by enrolling into a certified seo training program!

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